The customer Journey, developing sales and marketing skills
If you are convinced that you have developed a great product or service that is going to conquer the market, it is essential that your sales and marketing skills are up to the task. Otherwise, it could just remain a great idea, which you believe in, but are unable to sell to anyone outside of your circle of family and friends. Many start-ups feel uncomfortable making sales. They sometimes feel like they are begging, or it’s unbecoming for them. But what if we are able to see sales and marketing in a way that does suit us, and that we enjoy? That’s possible!
A customer journey analysis is very important. This is a step-by-step plan that provides insight into how the ideal customer might approach you as an entrepreneur. Which channels does the customer use? How does the customer interact with them? How can the customer purchase the product? What level of service does the customer receive? We are going to cover these and many other things.
With Rob’s practical strategy not only will you attract and gain more customers, you will also build a loyal customer base securing future business. I will show you how to shape your own marketing plans and sales campaigns and how to implement them. We will also discuss a number of marketing strategies, so that you can choose the one that suits you best. After you have completed this training you will be able to sell your product or service with strength and self-confidence in a way that’s enjoyable for you and beneficial to your customers.
Smart
15 years
For more than 15 years I have focused on guiding, motivating and inspiring starters and Start-ups large and small, in various industries at home and abroad. I started my first business when I was 27. Full of energy and confidence, I set to work. A lot was unclear, I knew too little about entrepreneurship. It wasn’t in my ‘blood’, but I started out anyway, because I believed in myself and in my idea.
In the meantime, more than 15 years later, I have gained a lot of experience and helped more than 200 ambitious clients achieve their goals and dreams, the majority of which now have successful businesses and are active in a variety of different industries at home and abroad. I also work for the reintegration company Startwijzer, where I coach people who are reintegrating towards entrepreneurship or suitable work.
Smart
Starters large and small
In 2020 I launched my practical workbook “Your journey towards entrepreneurship”. A guide book developed especially for starters and people who are considering starting their own business. I am also fortunate enough to be regularly invited to many universities in Europe and Asia to give seminars on empowerment, pro-activity and entrepreneurial thinking. The majority of my time though, is dedicated to supporting start-ups, (especially sustainable) start-ups that want to grow from a € 1 to € 10 million turn over. I do this both on behalf of the entrepreneurs themselves and also on behalf of governments at home and abroad
