Choosing your ideal customer
Once you know what your skills are and you know what you have to offer, it’s time to identify your ideal customer. To what extent does your product or service meet the needs of the customer? And what is the best way to select that customer or target group? What should you pay attention to when choosing your ideal customer or target audience? What things are important to know and do, in order to generate a good turnover from your target group?
Choosing your ideal customer is a strategic choice that has many consequences for your business concept. This influences, among other things; the way you build your website, which social media channels you use, but also how you communicate with your customers. During this training you will receive essential tips on how reach out to your ideal customer.
Smart
15 years
For more than 15 years I have focused on guiding, motivating and inspiring starters and Start-ups large and small, in various industries at home and abroad. I started my first business when I was 27. Full of energy and confidence, I set to work. A lot was unclear, I knew too little about entrepreneurship. It wasn’t in my ‘blood’, but I started out anyway, because I believed in myself and in my idea.
In the meantime, more than 15 years later, I have gained a lot of experience and helped more than 200 ambitious clients achieve their goals and dreams, the majority of which now have successful businesses and are active in a variety of different industries at home and abroad. I also work for the reintegration company Startwijzer, where I coach people who are reintegrating towards entrepreneurship or suitable work.
Smart
Starters large and small
In 2020 I launched my practical workbook “Your journey towards entrepreneurship”. A guide book developed especially for starters and people who are considering starting their own business. I am also fortunate enough to be regularly invited to many universities in Europe and Asia to give seminars on empowerment, pro-activity and entrepreneurial thinking. The majority of my time though, is dedicated to supporting start-ups, (especially sustainable) start-ups that want to grow from a € 1 to € 10 million turn over. I do this both on behalf of the entrepreneurs themselves and also on behalf of governments at home and abroad.
