Solving your customer’s problem / what value do you add?
A common mistake made by new entrepreneurs is that they continuously focus on themselves and their own product or service, without paying attention to their target group and the needs of their customers. This often means that there is a mismatch between the entrepreneur and the customer, resulting in a disappointing turnover. The basis of successful communication with your potential customers is to focus on what you can offer them, what value do you add and what problem do you solve with your product or service?
We are going to work out the value you add, by means of a clear step-by-step plan. This will give you and your customer clarity. Your customer will feel much more connected to you and your products and services as a result of this. What is extremely important is not only that you can articulate this for yourself, but that you can also successfully share it with your network, on your website and on social media, turning followers into customers. We will also put together an action plan that you can implement immediately in an practical and realistic way! An action plan that works now and will serve you well in the future.
Smart
15 years
For more than 15 years I have focused on guiding, motivating and inspiring starters and Start-ups large and small, in various industries at home and abroad. I started my first business when I was 27. Full of energy and confidence, I set to work. A lot was unclear, I knew too little about entrepreneurship. It wasn’t in my ‘blood’, but I started out anyway, because I believed in myself and in my idea.
In the meantime, more than 15 years later, I have gained a lot of experience and helped more than 200 ambitious clients achieve their goals and dreams, the majority of which now have successful businesses and are active in a variety of different industries at home and abroad. I also work for the reintegration company Startwijzer, where I coach people who are reintegrating towards entrepreneurship or suitable work.
Smart
Starters large and small
In 2020 I launched my practical workbook “Your journey towards entrepreneurship”. A guide book developed especially for starters and people who are considering starting their own business. I am also fortunate enough to be regularly invited to many universities in Europe and Asia to give seminars on empowerment, pro-activity and entrepreneurial thinking. The majority of my time though, is dedicated to supporting start-ups, (especially sustainable) start-ups that want to grow from a € 1 to € 10 million turn over. I do this both on behalf of the entrepreneurs themselves and also on behalf of governments at home and abroad.
