Defining your services and pricing strategy
If you have a product or service that you think is ready to conquer the market, a good pricing strategy is very important, in order to ensure that you can actually generate sales effectively. The definition of a ‘good price’ is a price that is realistic and fair for both the entrepreneur and the consumer. This type of training can be useful in developing strong arguments as to why the products or services offered by your industry peers are cheaper or more expensive than yours. During this training session we will also teach you how build a pricing strategy using a number of tools including; Market research, peer analysis and cost price analysis.
Furthermore, we will discuss the structure of the pricing strategy. Participants get to work practically with golden tips on how to build a perfect funnel marketing strategy, so that the customer gets the products or services they want, whilst you can stay focused on turnover.
Smart
15 years
For more than 15 years I have focused on guiding, motivating and inspiring starters and Start-ups large and small, in various industries at home and abroad. I started my first business when I was 27. Full of energy and confidence, I set to work. A lot was unclear, I knew too little about entrepreneurship. It wasn’t in my ‘blood’, but I started out anyway, because I believed in myself and in my idea.
In the meantime, more than 15 years later, I have gained a lot of experience and helped more than 200 ambitious clients achieve their goals and dreams, the majority of which now have successful businesses and are active in a variety of different industries at home and abroad. I also work for the reintegration company Startwijzer, where I coach people who are reintegrating towards entrepreneurship or suitable work
Smart
Starters large and small
In 2020 I launched my practical workbook “Your journey towards entrepreneurship”. A guide book developed especially for starters and people who are considering starting their own business. I am also fortunate enough to be regularly invited to many universities in Europe and Asia to give seminars on empowerment, pro-activity and entrepreneurial thinking. The majority of my time though, is dedicated to supporting start-ups, (especially sustainable) start-ups that want to grow from a € 1 to € 10 million turn over. I do this both on behalf of the entrepreneurs themselves and also on behalf of governments at home and abroad.
