{"id":1602,"date":"2024-05-07T11:05:11","date_gmt":"2024-05-07T09:05:11","guid":{"rendered":"https:\/\/www.smartkickstart.nl\/defining-your-services-and-pricing-strategy\/"},"modified":"2024-07-31T10:22:43","modified_gmt":"2024-07-31T08:22:43","slug":"defining-your-services-and-pricing-strategy","status":"publish","type":"page","link":"https:\/\/www.smartkickstart.nl\/en\/defining-your-services-and-pricing-strategy\/","title":{"rendered":"Defining your services and pricing strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1602\" class=\"elementor elementor-1602 elementor-1328\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7561a4c e-flex e-con-boxed e-con e-parent\" data-id=\"7561a4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3f5037 e-con-full e-flex e-con e-child\" data-id=\"a3f5037\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6ab39 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1d6ab39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53baf7d elementor-widget elementor-widget-heading\" data-id=\"53baf7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Defining your services and pricing strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc0d6a elementor-widget elementor-widget-text-editor\" data-id=\"1bc0d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have a product or service that you think is ready to conquer the market, a good pricing strategy is very important, in order to ensure that you can actually generate sales effectively. The definition of a &#8216;good price&#8217; is a price that is realistic and fair for both the entrepreneur and the consumer. This type of training can be useful in developing strong arguments as to why the products or services offered by your industry peers are cheaper or more expensive than yours. During this training session we will also teach you how build a pricing strategy using a number of tools including; Market research, peer analysis and cost price analysis.    <\/p>\n<p>Furthermore, we will discuss the structure of the pricing strategy. Participants get to work practically with golden tips on how to build a perfect funnel marketing strategy, so that the customer gets the products or services they want, whilst you can stay focused on turnover. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076a67d elementor-widget elementor-widget-button\" data-id=\"076a67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.smartkickstart.nl\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book now \/ more info<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/WhatsApp-Image-2024-05-12-at-09.59.27-4-1024x682.jpeg\" class=\"attachment-large size-large wp-image-1382\" alt=\"\" srcset=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/WhatsApp-Image-2024-05-12-at-09.59.27-4-1024x682.jpeg 1024w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/WhatsApp-Image-2024-05-12-at-09.59.27-4-300x200.jpeg 300w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/WhatsApp-Image-2024-05-12-at-09.59.27-4-768x512.jpeg 768w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/WhatsApp-Image-2024-05-12-at-09.59.27-4-1536x1023.jpeg 1536w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/WhatsApp-Image-2024-05-12-at-09.59.27-4-600x400.jpeg 600w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/WhatsApp-Image-2024-05-12-at-09.59.27-4.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df34d3b elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"df34d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6730992 elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6730992\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57c6faf e-flex e-con-boxed e-con e-parent\" data-id=\"57c6faf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65afe50 e-con-full e-flex e-con e-child\" data-id=\"65afe50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d78f0fc elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d78f0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-6-1024x683.jpg\" class=\"attachment-large size-large wp-image-1019\" alt=\"\" srcset=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-6-1024x683.jpg 1024w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-6-300x200.jpg 300w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-6-768x512.jpg 768w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-6-1536x1024.jpg 1536w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-6.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad0599 elementor-widget elementor-widget-image\" data-id=\"7ad0599\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-30-1024x576.jpg\" class=\"attachment-large size-large wp-image-1117\" alt=\"\" srcset=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-30-1024x576.jpg 1024w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-30-300x169.jpg 300w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-30-768x432.jpg 768w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-30-1536x864.jpg 1536w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-30.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92ce927 e-con-full e-flex e-con e-child\" data-id=\"92ce927\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f81e242 elementor-widget elementor-widget-image\" data-id=\"f81e242\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-40-1024x576.jpg\" class=\"attachment-large size-large wp-image-1127\" alt=\"\" srcset=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-40-1024x576.jpg 1024w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-40-300x169.jpg 300w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-40-768x432.jpg 768w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-40-1536x864.jpg 1536w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-smartkickstart-40.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386bcca elementor-widget elementor-widget-image\" data-id=\"386bcca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-0-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1063\" alt=\"\" srcset=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-0-1024x1024.jpg 1024w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-0-300x300.jpg 300w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-0-150x150.jpg 150w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-0-768x768.jpg 768w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-0-1536x1536.jpg 1536w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/smartkickstart-0.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4348890 e-con-full e-flex e-con e-child\" data-id=\"4348890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc0af8 elementor-widget elementor-widget-heading\" data-id=\"bbc0af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Smart<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d001625 elementor-widget elementor-widget-heading\" data-id=\"d001625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15 years<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-461f7a5 elementor-widget elementor-widget-text-editor\" data-id=\"461f7a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For more than 15 years I have focused on guiding, motivating and inspiring starters and Start-ups large and small, in various industries at home and abroad. I started my first business when I was 27. Full of energy and confidence, I set to work. A lot was unclear, I knew too little about entrepreneurship. It wasn&#8217;t in my &#8216;blood&#8217;, but I started out anyway, because I believed in myself and in my idea.       <\/p>\n<p>In the meantime, more than 15 years later, I have gained a lot of experience and helped more than 200 ambitious clients achieve their goals and dreams, the majority of which now have successful businesses and are active in a variety of different industries at home and abroad. I also work for the reintegration company Startwijzer, where I coach people who are reintegrating towards entrepreneurship or suitable work    <\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd86c5 e-flex e-con-boxed e-con e-parent\" data-id=\"5fd86c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f215274 e-con-full e-flex e-con e-child\" data-id=\"f215274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-603e2d9 elementor-widget elementor-widget-heading\" data-id=\"603e2d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Smart<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccdefd elementor-widget elementor-widget-heading\" data-id=\"7ccdefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starters large and small<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73325b elementor-widget elementor-widget-text-editor\" data-id=\"c73325b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2020 I launched my practical workbook &#8220;Your journey towards entrepreneurship&#8221;. A guide book developed especially for starters and people who are considering starting their own business. I am also fortunate enough to be regularly invited to many universities in Europe and Asia to give seminars on empowerment, pro-activity and entrepreneurial thinking. The majority of my time though, is dedicated to supporting start-ups, (especially sustainable) start-ups that want to grow from a \u20ac 1 to \u20ac 10 million turn over. I do this both on behalf of the entrepreneurs themselves and also on behalf of governments at home and abroad.      <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d85fb elementor-widget elementor-widget-button\" data-id=\"64d85fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.smartkickstart.nl\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b038c e-con-full e-flex e-con e-child\" data-id=\"c1b038c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a62d67 elementor-widget elementor-widget-image\" data-id=\"9a62d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"792\" src=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-header.png\" class=\"attachment-large size-large wp-image-1087\" alt=\"\" srcset=\"https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-header.png 512w, https:\/\/www.smartkickstart.nl\/wp-content\/uploads\/robvanloon-header-194x300.png 194w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d63b44 elementor-widget__width-auto elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7d63b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3698b elementor-widget__width-auto elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bd3698b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you have a product or service that you think is ready to conquer the market, a good pricing strategy is very important, in order to ensure that you can actually generate sales effectively. The definition of a &#8216;good price&#8217; is a price that is realistic and fair for both the entrepreneur and the consumer. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-1602","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.smartkickstart.nl\/en\/wp-json\/wp\/v2\/pages\/1602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartkickstart.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smartkickstart.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartkickstart.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartkickstart.nl\/en\/wp-json\/wp\/v2\/comments?post=1602"}],"version-history":[{"count":1,"href":"https:\/\/www.smartkickstart.nl\/en\/wp-json\/wp\/v2\/pages\/1602\/revisions"}],"predecessor-version":[{"id":1603,"href":"https:\/\/www.smartkickstart.nl\/en\/wp-json\/wp\/v2\/pages\/1602\/revisions\/1603"}],"wp:attachment":[{"href":"https:\/\/www.smartkickstart.nl\/en\/wp-json\/wp\/v2\/media?parent=1602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}